All business owners and executives know that strategy is important. But almost all also find it unnerving, because it forces them to confront a future at which they can only guess. An executive may well fear that getting strategic decisions wrong will wreck his or her career, and small business owners know that the wrong bet may spell the end of their business altogether.
The natural human reaction is to make the challenge less daunting by turning it into a problem that can be solved with tried and tested tools. The result is hours (Weeks? Months?) wasted producing a detailed plan containing cost and revenue projections, competitor assumptions, and marketplace analysis that makes everyone feel MUCH better about the bets that are about to me made.
Great. Everyone now feels comfortable. What they don’t realize, however, is just how awful and dangerous the new plan is and the likely common traps they have fallen into undertaking this “feel good” exercise.
True strategy is about making hard choices to place the best bets. As with betting, you cannot eliminate risk, but you CAN increase the odds of your success.
I understand the MAJOR TRAPS in common strategic planning, teach our clients the signs to watch out for to identify the traps and provide tangible, tactical and effective actions to take in order to make the best decisions possible in an uncomfortable arena.
Contact us today to learn more about how I can turn your strategic guesses into a powerful playbook to navigate a path to a more profitable future.
And check out our Resources Page for courses, tools and templates that remove the pain and replace the power in Strategic Planning.